You’ve heard it before, and I’ll say it again, content is king on the internet. Let me rephrase that; quality content is king on the internet.
Everyone and their cousin can write web content; it’s simply a matter of fact. 10 year olds are starting blogs now a days.

 

Do they know how to write good content? I bet some do, but most probably do not.

Quality web site content put simply “has some meat to it.” A web site about the Tyrannosaurus Rex has dozens of articles about its birth, the foods it liked to eat, how it caught its prey, about its extinction and so on. It’s full of information, so much information you need to bookmark the web site to use it as a reference. Throughout the web site there might be various products for sale, Tyrannosaurus Rex t-shirts, puzzles that type of stuff, but its not the common focus, the focus is on the content.

 

Quality web site content does not focus on selling, it focuses on providing value and information first. While reading your content your prospects will be so floored and impressed with you they will WANT to hire you. You educated them, and they enjoyed that.

 

But, these people also understand you are the expert not them!
The key take a way you want to leave with: focus on delivering value through your content, not selling.

 

Its all part of the equation. Having loads of content means more internal linking.